Cue the white doves! We were tasked with bringing awareness to Spotify’s new Premium Duo plan, designed specifically for couples, in a shareable digital experience.
We created “The Ultimate Love Experience” - a site designed to help you curate a playlist for you and that special someone. The site helps you to create a personalized playlist with customizable covers that match your shared music taste and relationship. Users are given the opportunity to create custom-made cover art featuring… their faces. All of the chosen designs had to live within the genre of cheesy couple photography and/or familiar love tropes. The typography was inspired by popular albums covers of the past as well as music genre-based typography we all know and love.
Agency: Spotify
Role: Art Direction, Design
Created Alongside:
Kate Carter, CD
Marie Ronn, GCD
Noel Yeo, CD
Karen Chang, Jonathan Chu, Gandalf Hernandez, Stink Studios:
Albert Ignacio, Esther Park, Ben Priddy, Omid Fatemi, Sean Quinn
