J Balvin has always been open with his fans about his relationship with meditation and its connection to his creativity. To him, colors are energy and vibrations. He sees and feels colors in music.
For the Colores Enhanced Album on Spotify, we opened with a meditation with J Balvin to welcome listeners to his colorful world and show how they can open their minds and hearts to experience his music in the same way. We then had him speak to 5 different aura colors from the album.
All videos were shot on Kodak Film.
Agency: Spotify
Role: Design, Art Direction
Created Alongside:
Tim Grover, AD
DLA Films, Cynthia Angel, Gabija Blake, Angela Gonzalez, Zainab Hasnain, Max Weinstein, Monica Herrera Damashek, Heidi Huerta
Directed by DLA Films, Cynthia Angel
Cinematographer —Andres Arochi
Music + Edit — Johnathan Wing
Creative Producer — Cynthia Angel
Set Design — Sebastián Narbona
Stylist — Ricardo Arenas
Hair + Makeup — Erich Clemenz
Color — Mike Rossiter, The Mill
Sound Mix — Eric Hoffman
BTS — Happy Monday