Music moves us. It unites us all. One single song can bring us all together - no matter who we are or where we are in life. With this insight, we worked to create a spot that showed people dancing to music in their very own style (which was mostly bad) to highlight that there is a Premium plan for every type of listener. The characters were created by the ever-talented animation duo Stevie Gee & Essy May, who mastered the dance floor with this wonderful 2D animation that they hand drew for us. I repeat, hand drew!! This was Spotify’s first commercial that’s ever run on Network TV. Alongside an awesome below the line campaign, it finished strong resulting in over 6.83 million subscriptions.
Agency: Spotify
Role: Art Direction
Created Alongside:
Kate Carter, CD
Alex Reinoso, CD
Marie Ronn, GCD
Niki Polyocan, Claire Ulak, Candice Greenberg,
Stevie Gee, Essy May, Illustration Duo
