For Bad Bunny’s album release of YHLQMDLG (abbreviation of "Yo hago lo que me da la gana", Spanish for "I Do Whatever I Want"). He does what he wants, especially when it comes to his style and fashion. Shannon and Kenia beautifully expressed 5 different songs through a mini album lookbook. I designed bespoke frames for each look, in which every element is inspired by the song. This design system carried on through all communications from social to billboards to films.
Agency: Spotify
Role: Art Direction, Design
Created Alongside: Shannon Ross, ACD
Kenia Perez, ACD
Gabija Blake, Angela Gonzalez, DLA Films, Cynthia Angel
Directed by — DLA Films, Cynthia Angel
Photographer — Andres Navarro Aguilera
Lead Stylist — Nayeli de Alba
Set Design — Sebastián Narbona
Nails — Zaira Vega